Fashion, Luxury Lifestyle

Fall/Winter Campaign by Salvatore Ferragamo features Bold Narrative

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Salvatore Ferragamo newest Fall/Winter 2017 campaign features creative way to showcase the brand’s accessories

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Luxury fashion brand Salvatore Ferragamo recently launched a new Fall/Winter 2017 campaign which features a colorful, creative and romantic concept called “Ferragamo and I”.

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The campaign aims to celebrate creativity and elegance by drawing consumers into the brand’s luxurious accessories, shoes and bags.

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Photographed by Walter Pfeiffer, the campaign has a bold narrative, infusing the objects with a continuous dialogue of color and perspective. A cheerful dynamic motion that immediately connects the Ferragamo brand with one word: alive.

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Xiao Wen Ju, Aymeline Valade and Kit Butler are the stars of the new campaign, recreating a love affair between Ferragamo fans and the Italian fashion house.

The campaign was also expanded into mini-series titled “Cast Diaries” where the models improvise with the Ferragamo accessories against eye-catching backdrops for a fun and surprising take on the collection.

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Bright shades such as pink and purple are used against an array of bold patterns, showcasing a refreshing change and the brand’s new direction towards engaging its modern customers.

See also: Louis Vuitton Launches Its First Luxury Smartwatch: Tambour Horizon

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“Ferragamo and I” is both a colorful feast for the eyes and a statement of Ferragamo’s relevance, even as it celebrates its 90th anniversary this year.

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