Salvatore Ferragamo newest Fall/Winter 2017 campaign features creative way to showcase the brand’s accessories
Luxury fashion brand Salvatore Ferragamo recently launched a new Fall/Winter 2017 campaign which features a colorful, creative and romantic concept called “Ferragamo and I”.
The campaign aims to celebrate creativity and elegance by drawing consumers into the brand’s luxurious accessories, shoes and bags.
Photographed by Walter Pfeiffer, the campaign has a bold narrative, infusing the objects with a continuous dialogue of color and perspective. A cheerful dynamic motion that immediately connects the Ferragamo brand with one word: alive.
Xiao Wen Ju, Aymeline Valade and Kit Butler are the stars of the new campaign, recreating a love affair between Ferragamo fans and the Italian fashion house.
The campaign was also expanded into mini-series titled “Cast Diaries” where the models improvise with the Ferragamo accessories against eye-catching backdrops for a fun and surprising take on the collection.
Bright shades such as pink and purple are used against an array of bold patterns, showcasing a refreshing change and the brand’s new direction towards engaging its modern customers.
“Ferragamo and I” is both a colorful feast for the eyes and a statement of Ferragamo’s relevance, even as it celebrates its 90th anniversary this year.