Take a look at what João Barros, LUXXU’s CEO and Portuguese designer has to say about the brand’s mission in the design world.
Presented to the world in 2015, at Euroluce, LUXXU emerged in the luxury lighting market. Three years later and with a new strategy in motion, the brand is looking to make a stand beside the top brands. Its mission? Inspiring the luxury world with unique designs while bringing the best of Portuguese design and craftsmanship to a very exclusive market. The CEO, João Barros, reveals what’s next for this brand on the rise.
Get to know the future of LUXXU’s Legacy, set to elevate Portuguese design.
How does LUXXU differ from other luxury brands?
LUXXU differs from the other brands based on the fact that the brand has the most unique designs, eye-catching pieces that have a very exclusive aesthetic. An aesthetic that can be instantly recognized as being LUXXU. High-quality statement pieces that can be brought together in the creation of an interior decorated solely with the brands’ designs. Thanks to the timeless aesthetic that does not follow trends, the brand is gaining its place in the luxury furniture market.
As the CEO, is there any piece you’re especially fond of? Why?
The Empire Chandelier. I invested all my time and energy into creating this piece. And for me, it’s the piece that in all its magnitude represents our style best: “Classical Design
With a Modern Twist”. All this effort became our best seller and the brand flagship. Another curious fact, that is not well known, is that this lamp was the inspiration to create LUXXU Home, with the creation of the Empire Center table.
LUXXU has an enormous digital footprint. Being such a recent brand how did you get so many followers?
It’s all about building the right audience. An audience that is in love not only with our designs, but also with our lifestyle images, either our own interiors or inspirations we’ve shared over the years across all social media. It’s about inspiring and engaging our audience in the brand as much as possible.
Which are the projects you feel the proudest about?
The brand has had the immense pleasure of participating in several internationally renowned projects, which the entire team feels very proud of. From projects with Victoria Secret’s Bali to Four Seasons Beverly Hills, from Cartier Moscow to Vacheron-Constantin stores in several points of the world. We are also very proud to collaborate directly with Swarovski throughout all these years and incorporating their iconic crystals in our lamps.
What can we expect from LUXXU in 2018?
When speaking of 2018 it’s inevitable to mention the separation of LUXXU in two different concepts. What we can expect is the segmentation of each of the brands in the luxury design world. In order to do so, we’ll have to create a concept around these two brands, that will include many novelties, such as new product releases, new collections, and new interiors. On what it concerns LUXXU Home, the brand will be releasing many products, unveiling new product categories.
Where do you see LUXXU in 2020?
In 2020 I foresee that the brand will reach high-values in sales very superior to those we hit last year. I also see in the future of the brand 2 stores or showrooms fully decorated by
LUXXU. In summary, I see the brand side by side with the top brands that have inspired us from the beginning. I also see a solid team with more than 20 people fighting for our goals
with all the passion and dedication this brand needs.
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