{"id":9566,"date":"2018-08-08T09:00:01","date_gmt":"2018-08-08T08:00:01","guid":{"rendered":"http:\/\/www.luxxu.net\/blog\/?p=9566"},"modified":"2018-08-02T14:36:49","modified_gmt":"2018-08-02T13:36:49","slug":"legacy-portuguese-designer-joao-barros-scenes","status":"publish","type":"post","link":"https:\/\/www.luxxu.net\/blog\/legacy-portuguese-designer-joao-barros-scenes\/","title":{"rendered":"The Legacy Of Portuguese Designer Jo\u00e3o Barros: Behind the Scenes"},"content":{"rendered":"\n

Take a look at what Jo\u00e3o Barros, LUXXU\u2019s CEO and Portuguese designer<\/strong> <\/em>has to say about the brand\u2019s mission in the design world.<\/h3>\n

\"Interior<\/a><\/p>\n

Presented to the world in 2015, at Euroluce<\/strong><\/em>, LUXXU emerged in the luxury lighting<\/strong> <\/em>market. Three years later and with a new strategy in motion, the brand is looking to make a stand beside the top brands. Its mission? Inspiring the luxury world<\/strong><\/em> with unique designs while bringing the best of Portuguese design<\/strong><\/em> and craftsmanship to a very exclusive market. The CEO, Jo\u00e3o Barros, reveals what\u2019s next for this brand on the rise.<\/p>\n

Get to know the future of LUXXU\u2019s Legacy, set to elevate Portuguese design.<\/p>\n

See also:\u00a0Call for Entries: Covet International Awards\u00a0<\/a><\/strong><\/p>\n

How does LUXXU differ from other luxury brands<\/em>?<\/strong>
\nLUXXU differs from the other brands based on the fact that the brand has the most unique designs<\/strong><\/em>, eye-catching pieces that have a very exclusive aesthetic. An aesthetic that can be instantly recognized as being LUXXU. High-quality statement pieces that can be brought together in the creation of an interior decorated solely with the brands\u2019 designs. Thanks to the timeless aesthetic that does not follow trends, the brand is gaining its place in the luxury furniture<\/strong><\/em> market.<\/p>\n

\"The<\/a><\/p>\n

As the CEO, is there any piece you\u2019re especially fond of? Why?<\/strong><\/p>\n

The Empire Chandelier. I invested all my time and energy into creating this piece. And for me, it\u2019s the piece that in all its magnitude represents our style best: \u201cClassical Design
\nWith a Modern Twist\u201d. All this effort became our best seller and the brand flagship<\/strong><\/em>. Another curious fact, that is not well known, is that this lamp was the inspiration to create LUXXU Home, with the creation of the Empire Center table.<\/p>\n

\"The<\/a><\/p>\n

LUXXU has an enormous digital footprint. Being such a recent brand how did you get so many\u00a0followers?
\n<\/strong>It\u2019s all about building the right audience. An audience that is in love not only with our designs, but also with our lifestyle images, either our own interiors or inspirations we\u2019ve shared over the years across all social media. It\u2019s about inspiring and engaging our audience in the brand as much as possible.
\n<\/strong><\/p>\n

Which are the projects you feel the proudest about?<\/strong>
\nThe brand has had the immense pleasure of participating in several internationally renowned projects, which the entire team feels very proud of. From projects with Victoria Secret\u2019s Bali to Four Seasons Beverly Hills, from Cartier Moscow to Vacheron-Constantin stores in several points of the world. We are also very proud to collaborate directly with Swarovski throughout all these years and incorporating their iconic crystals in our lamps.<\/p>\n

\"The<\/a><\/p>\n

What can we expect from LUXXU in 2018?<\/strong>
\nWhen speaking of 2018 it\u2019s inevitable to mention the separation of LUXXU in two different concepts. What we can expect is the segmentation of each of the brands in the luxury design world. In order to do so, we\u2019ll have to create a concept around these two brands, that will include many novelties, such as new product releases, new collections, and new interiors. On what it concerns LUXXU Home, the brand will be releasing many products, unveiling new product categories.<\/p>\n

\"The<\/a><\/p>\n

Where do you see LUXXU in 2020?<\/strong>
\nIn 2020 I foresee that the brand will reach high-values in sales very superior to those we hit last year. I also see in the future of the brand 2 stores or showrooms fully decorated by
\nLUXXU. In summary, I see the brand side by side with the top brands that have inspired us from the beginning. I also see a solid team with more than 20 people fighting for our goals
\nwith all the passion and dedication this brand needs.<\/p>\n

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Take a look at what Jo\u00e3o Barros, LUXXU\u2019s CEO and Portuguese designer has to say about the brand\u2019s mission in the design world. Presented to the world in 2015, at Euroluce, LUXXU emerged in the luxury lighting market. Three years later and with a new strategy in motion, the brand is looking to make a […]<\/p>\n","protected":false},"author":35,"featured_media":9567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[16,1],"tags":[2464,1132,69,183,102,2285,659,2463,2339],"class_list":["post-9566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-news","tag-brand-flagship","tag-euroluce","tag-luxury-brands","tag-luxury-furniture","tag-luxury-lighting","tag-luxury-world","tag-portuguese-design","tag-portuguese-designer","tag-unique-designs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/9566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/comments?post=9566"}],"version-history":[{"count":5,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/9566\/revisions"}],"predecessor-version":[{"id":9576,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/9566\/revisions\/9576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/media\/9567"}],"wp:attachment":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/media?parent=9566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/categories?post=9566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/tags?post=9566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}