{"id":7557,"date":"2017-08-30T15:39:34","date_gmt":"2017-08-30T14:39:34","guid":{"rendered":"http:\/\/www.luxxu.net\/blog\/?p=7557"},"modified":"2017-08-30T15:39:34","modified_gmt":"2017-08-30T14:39:34","slug":"lady-gaga-new-face-born-dare-tudor","status":"publish","type":"post","link":"https:\/\/www.luxxu.net\/blog\/lady-gaga-new-face-born-dare-tudor\/","title":{"rendered":"Lady Gaga The New Face for Born to Dare by TUDOR"},"content":{"rendered":"\n

Luxury watch campaign \u2013 Born to Dare by TUDOR \u2013 features fierce singer Lady Gaga as Brand Ambassador.<\/h2>\n

\"\"<\/a><\/p>\n

The luxury fashion<\/strong><\/em> industry has been moving towards exciting and daring campaigns lately, especially in terms of\u00a0watchmaking brands<\/strong><\/em>. Nowadays the market it\u2019s not just about artisan approaches to craft but also a history of can-do, daring attitudes.<\/p>\n

One of the finest example of these concepts is Tudor<\/strong><\/em><\/a>\u2018s new Born To Dare<\/strong><\/em><\/a> campaign. A global campaign that aims to express a romantic idealism that often amazes watch consumers.<\/p>\n

\"Lady<\/a><\/p>\n

Born to Dare by TUDOR\u00a0<\/strong><\/em>invited two global ambassadors, who by the fierceness of their careers, have expressed the same synergy and philosophy as the brand \u2013\u00a0David Beckham<\/strong><\/em> and now, the one and only, Lady Gaga<\/strong><\/em><\/a>.<\/p>\n

\"Lady<\/a><\/p>\n

When you think about Born to Dare<\/strong><\/em> you immediately think of\u00a0Lady Gaga<\/strong><\/em>\u2018s astonishing posture and personality on stage. And not just because of her song \u201cBorn this Way\u201d<\/strong><\/em> but because of her provocative style and political statements.<\/p>\n

\"Lady<\/a><\/p>\n

\u201cShe stages herself, crafting a revolutionary image as a way to reach the public through a comprehensive approach to art.\u00a0Writing her own lyrics, playing the guitar, the piano, dancing, asserting her unconventionality, she raises awe, attention and awareness.\u201d<\/em><\/p>\n

On the campaign Lady Gaga<\/strong><\/em> appears to be wearing Tudor\u2019s Black bay<\/strong><\/em><\/a>. A 41-mm automatic time piece inspired by past models in the brand\u2019s history including the first Tudor diving watches<\/strong><\/em>.<\/p>\n

\"Lady<\/a><\/p>\n

\"Lady<\/a><\/p>\n

Black Bay<\/strong><\/em> features\u00a0the particularly prominent winding crown from the famous 7924 reference of 1958, aka the Big Crown<\/strong><\/em>, while its characteristic angular hands, known as snowflake, were borrowed from the TUDOR watches<\/strong><\/em> used by the French National Navy in the 1970s.<\/p>\n

\"Lady<\/a><\/p>\n

The steel bracelet has been reworked taking inspiration from the brand\u2019s riveted bracelets from the 50s and 60s.\u00a0The Heritage Black Bay<\/strong><\/em> is also supplied with an extra strap in matching fabric which is a signature feature of TUDOR<\/strong><\/em>\u2018s Heritage line.<\/p>\n

Lady Gaga reinvented pop culture as Tudor reinvented accessible luxury watches, the perfect match.<\/strong><\/em><\/p>\n

\"\"<\/a><\/p>\n

Read also:\u00a0Fall\/Winter Campaign by Salvatore Ferragamo features Bold Narrative<\/strong><\/em><\/a><\/p>\n

Luxury designs you might also like<\/h4>\n
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Luxury watch campaign \u2013 Born to Dare by TUDOR \u2013 features fierce singer Lady Gaga as Brand Ambassador. The luxury fashion industry has been moving towards exciting and daring campaigns lately, especially in terms of\u00a0watchmaking brands. Nowadays the market it\u2019s not just about artisan approaches to craft but also a history of can-do, daring attitudes. […]<\/p>\n","protected":false},"author":35,"featured_media":7569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[699,1],"tags":[1636,1635,1633,1637,350,368,1634,1638,1639],"class_list":["post-7557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news","tag-black-bay","tag-born-to-dare","tag-born-to-dare-by-tudor","tag-heritage-black-bay","tag-lady-gaga","tag-luxury-fashion","tag-tudor","tag-tudor-watches","tag-watchmaking-brands"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/7557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/comments?post=7557"}],"version-history":[{"count":5,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/7557\/revisions"}],"predecessor-version":[{"id":7571,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/posts\/7557\/revisions\/7571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/media\/7569"}],"wp:attachment":[{"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/media?parent=7557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/categories?post=7557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxxu.net\/blog\/wp-json\/wp\/v2\/tags?post=7557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}