Gucci Live: A New Luxury Shopping Experience ⇒ Dubbed ‘Gucci Live’, the brand’s new video service connects store staff with consumers via cellphones or online computers, presenting black-tux-bow-tie-and-red-gloves-clad employees that warmly welcome the customers on video.
With its innovative platform, the brand acknowledges that regular online shopping still remains far from replacing the real, in-store experience, and designed this service to provide e-shoppers with an immaculate personal service, often associated with luxury.
“The mission of our Gucci 9 global service centre is to provide our customers around the world with a direct connection to the Gucci community that is a seamless, always accessible, personalised experience,” Marco Bizzarri, president and CEO of the brand, said “The service is delivered according to the values that define and differentiate our brand today: a human touch powered by technology.”
After the success of the app’s testing phase, the Gucci Live service will be available in Europe, the Middle East and Africa (EMEA), before expanding worldwide. Hinting at future plans of incorporating virtual reality, facial expression analysis and live chats, the brand is working toward a more humanistic and natural way of online retailing.
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